Results that
speak for themselves.

Owned Social Media Agency of Record — Netflix #1 Film

Lee Daniels' socials were largely dormant when we came on board. With his new film The Deliverance arriving the following month — sitting at the intersection of horror, faith-based storytelling, and Black culture — the opportunity was significant. We built a strategy that combined personality-forward content to introduce audiences to Lee with film-forward content that built anticipation through the cast, and capitalized on the conversation that followed release. The film hit #1 on Netflix in the U.S.

Highest Thoughts Phone # — Fake Billboards, Real Impact

To build excitement around Cheech & Chong's Last Movie, we secured a custom phone number — (414) IM2-HIGH — where fans could call and leave their "highest thoughts." Cheech and Tommy themselves recorded the outgoing voicemail. We activated through a series of digital billboards that appeared to pop up organically across U.S. cities, driving curiosity and call-ins. Phase 2 involved collab posts with the @CheechAndChong account (nearly 3M followers), incentivizing fans to call for a chance to be featured. Beyond social, the campaign doubled as a retargeting data play — turning an irreverent stunt into a real performance marketing tool for ticket sales.

2024 National Dog Day Activation — Five Parks, One Day

For National Dog Day 2024, we took Jinx off the screen and into the streets. The team popped up at five Los Angeles dog parks across two time windows — morning and evening — decked out in branded gear and armed with Jinx tennis balls, bandanas, and treats. The activation was designed to meet Jinx's core audience exactly where they spend their time, generate authentic UGC, and give the brand a tangible real-world presence. We produced 1 Reel, 1 TikTok, and 23 Stories from the day — and left behind a lot of very happy dogs.