After working at three different social media agencies, Harley Geffner kept running into the same problem — great clients getting generic strategies because no one took the time to actually understand their business. The work suffered for it.
Spark was built on a simple belief: if you get to know a client well, the work gets better. Every brand has a different audience, a different voice, and a different definition of success. There is no one-size-fits-all, and we don't pretend there is.
With a background spanning freelance journalism, web design, and years inside the agency world, we bring a perspective that's part storyteller, part strategist, part builder. We don't work for you from the outside — we function as an extension of your team.
How we work
01
Know the client first
We don't start writing until we understand who you are, who your audience is, and what actually matters to your business. Strategy without context is just noise.
02
No templates, ever
Every client gets a strategy built from scratch. We don't recycle playbooks or copy formats from one industry to another. Your brand is specific — your plan should be too.
03
Part of your team
We work as an extension of your business, not an outside vendor. That means honest communication, shared goals, and being genuinely invested in your outcomes.
The people
Harley Geffner
Founder & Lead Strategist
Rebecca Beyene
Manager
Kim Hernandez
Manager